SILABUS

 

UNIVERSITAS KOMPUTER INDONESIA

FAKULTAS – EKONOMI

 

MATA KULIAH: TEORI E - COMMERCE

KODE MATA KULIAH:

NAMA DOSEN: JONATHAN SARWONO

PROGRAM STUDI: STRATA I MANAJEMEN

MATA KULIAH PRASYARAT:

 

No

POKOK BAHASAN

SUB POKOK BAHASAN

METODE

EVALUASI

LITERATUR

1

Pendahuluan

·        Definisi dan Pengertian

·        Elelemen Dasar E Commerce:

·        Komputer CPU, Input, Output, ALU dan Memory

·        Bahasa Pemrograman Client dan Server: HTML, PHP, MySql

·        Internet

·        Browser

·        Teori Pemasaran

 

Ceramah

Tanya Jawab

Deittel

2

Komputer

·        Hardware: PC, Servers, Communication Media, Storage Area Network (SAN),

·        Software: Application Service Provider, Operating Systems dan Databases

·        Membangun Web Site: Konstruksi, Domain, dan  Hosting

 

Ceramah

Tanya Jawab

Deittel

3

Internet

·        Sejarah dan kerja Internet meliputi jaringan global, perjalanan informasi di Internet, Internet address dan domain, cara kerja TCP dan IP, anatomi koneksi web dan file types

·        Arsitektur yang Melandasi Internet

·        Koneksi ke Internet: Koneksi ke Internet Provider, Digital Subscriber Lines (DSL), Broadband, Integrated Services Digital Network (ISDN), Wireless, WebTV, Wifi

·        Berkomunikasi di Internet: Email, Newsgroup, Mailing List, Chatting, Instant Messaging , VOIP, Email Spam

Ceramah

Tanya Jawab

Deittel , Sarwono 2006, Gralla

4

World Wide Web

·        Sejarah

·        Cara kerja halaman-halaman WWW

·        Cara kerja Browsers

·        Cara kerja Markup Languages

·        Cara kerja Hypertext

·        Cara kerja URL

·        Cara kerja Web Host Servers

·        Cara kerja Web berbasis Database

Ceramah

Tanya Jawab

Deittel , Sarwono 2006, Gralla

5

Model-Model  E-Business 1

Model-Model perdagangan elektronik:

·        Pendahuluan

·        Storefront Models

·        Auction Model

·        Portal Model

·        Dynamic Pricing Model

Ceramah

Tanya Jawab

Deittel , Sarwono 2006,

Sarwono 2007, Sweeny

6

Model-Model  E-Business 2

·        B2B Exchanges

·        B2B Service Provider

·        Online Trading and Lending Models

·        Online Loan

·        Online Recruitment

·        Online News Services

 

Ceramah

Tanya Jawab

Deittel , Sarwono 2006,

Sarwono 2007, Sweeny

7

Model-Model  E-Business 3

·        Online Travel Services

·        Online Entertainment

·        Online Automotive Site

·        Online Energy

·        Selling Brainpower

·        Online Art Dealers

·        E Learning

·        Click and Mortar Business

Ceramah

Tanya Jawab

Deittel , Sarwono 2006,

Sarwono 2007, Sweeny

8

Ujian Tengah Semester

 

 

 

 

9

Internet Marketing 1

·        Konsep Dasar

·        Menentukan tujuan

·        Internet Marketing Research

·        Esensi Desain Web Site

·        Model-Model Internet Marketing di Internet: Email Marketing, E Business Advertising, Web casting dan Interactive Advertising

Ceramah

Tanya Jawab

Deittel , Sarwono 2006,

Sarwono 2007, Sweeny

10

Internet Marketing 2

·        E-Business Public Relation

·        Customer Relationship Management (CRM): Melacak pengunjung dan membuat elemen-elemen yang menarik pengunjung kembali ke web site perusahaan

·        B 2 B Marketing on the Web:

Ceramah

Tanya Jawab

Deittel , Sarwono 2006,

Sarwono 2007, Sweeny

11

Internet Marketing 3

·        Search Engines: Pemahaman Karaketristik Search Engines, Meta Search Engines dan Directories

·        Search Engines Registration

·        Teknik-Teknik Submission: Meta Tags; Signifikansi URL; Desain Web; Penggunaan Tables, Frames, dan Image Maps; dan Key Words

Ceramah

Tanya Jawab

Deittel , Sarwono 2006,

Sarwono 2007, Sweeny

12

Internet Marketing 4

·        Partnerships dalam bentuk Affiliation:

o       Increase Traffic

o       Commission Based

o       Flat Free Referral Program

o       Click Through Program

o       Viral Marketing

o       Web Ring

o       Web Casting

·        Strategi membuat afiliasi:

o       Mirror Sites

o       Tracking

o       Purchasing  Affiliating Tracking Software

·        Web Traffic Analysis

Ceramah

Tanya Jawab

Deittel , Sarwono 2006,

Sarwono 2007, Sweeny

13

Online Monetary Transaction

·        Transaksi Credit Card

·        E – Wallets

·        Alternate Consumer Payment Options

·        Digital Currency

·        Peer to Peer Payment

·        Smart Cards

·        Micro-payments

·        B2B Transaction

·        E Billing

·        Online Banking: WWW dan Handphone

 

Ceramah

Tanya Jawab

Deittel , Sarwono 2006,

Sarwono 2007, Sweeny

14

Legal, Ethical and Social Issues

·        Privasi di Internet: Hak dan Privasi, Internet dan Hak Privasi Individu, Tracking Devices, Cookies, Pegawai dan Pemilik

·        Isu-Isu Hukum: Defamation, Sexual Abuse, Children and Internet, Methods of Regulation, Intellectual Property Right, Trademark dan Domain Name, Unsolicited Commercial e –mail (SPAM), Online Auctions, Online Contracts

·        Isu Sosial: Komunitas Online, Akitivitas Online, Disabilities

 

Ceramah

Tanya Jawab

Deittel

15

Computer and Network Security

·        Ciphers dan Cryptosystems

·        Secret – Key Cryptography

·        Public – Key Cryptography

·        Key Agreement Protocols

·        Key Management

·        Digital Signatures

·        Public Key Infrastructures, Certificates dan Certificates Authorities

·        Cryptanalysis

·        Security Protocols: Secure Sockets Layer (SSL), Secure Electronic Transaction (SET)

·        Security Attacks

·        Network Security: Firewalls, Kerberos dan Biometrics

Ceramah

Tanya Jawab

Deittel , Sarwono 2006,

 

16

Ujian Akhir Semester

 

 

 

 

 

 

Daftar Pustaka

 

Deitel dan Neito. (2001). E-Business and E C-Commerce. How To Program. New Jersey: Prentice Hall

Gralla, Preston. (1999). How the Internet Works. Indianapolis:Que

Sarwono, Jonathan. (2006). Strategi Penelitian di Internet. Yogyakarta: Penerbit Graha Ilmu

Sarwono, Jonathan dan Suryana, Taryana . (2007). Ecommerce dengan PHP . Yogyakarta: Penerbit Graha Ilmu

Sweeny, Susan. (2001). 101 Ways to Promote Your Web Site. Gulf Breeze: Maximum Press